I just can’t get into Black Friday. I can’t.

First off, it’s going to take a hell of a lot more than the lure of some “one day only” sale to get my ass out of bed. My pregnant ass. Which basically means that’s impossible.

Second, I find it all to be one big fat lie. One after another. Every store proclaims to have the best deal or the biggest door busters or whatever the hell it is they’re promising.

I don’t buy into any of it. I’m an advertising execs worst nightmare. I am not the ultimate consumer. I find few things I ever omfg have to have.

Now this doesn’t mean I don’t want things, albeit, nice ones. I do. I am just a careful and smart shopper all across the board. I have no problem spending the Benjamins when it comes to something I am going to use for years and love … it’s just that few things {other than Lulu and Louis} strike me this way.

I’m much bigger on experiences, which is why I will always think it’s a great idea to travel. Those are the things that nourish my soul and stay with me. Expanding world views, ideas, striking creative chords. You get the picture.

Have you noticed that after Black Friday, there’s still just sale after sale? I’ve gotten just as good, if not better deals, post Black Friday. I’m also not one for crowds, unless I’m somewhere like the d’Orsay, battling to view Van Gogh. For Van Gogh, I’ll go elbow to elbow. Watch out. I won’t exactly do the same for J.Crew.

And what’s up with all this buy buy buy we’re being assaulted with, anyway? Where’s the Christmas spirit in all of this?

Don’t get me wrong, I’m not saying it’s not fun to shop, it is. It’s just that it seems to me the holidays get turned into a marketing frenzy of creating a lack so we go and get more more more.

I don’t want to fall for it. When I feel a material lack, I immediately question what I must be lacking on the inside. Because we all know, while yes, money is fun and we can do fun things with it, its high is short lived. It’s never about the money.

If we’re not first self fulfilled on the inner, we’ll never get there from the out.

In lieu of sales, I spent my day on a nice long walk, relaxing with Maman, contemplating how thankful and lucky we are. Life is so good.