You guys.

This is apparently a REAL product. This picture is proof.

Fluff! It’s a thing!

I discovered this as I was searching for my organic, nongmo, gluten free chia seeds and went down the “Healthy Living” aisle — no joke, that is the actual legit name of the aisle in Meijer.

My overly hipster Kombucha drinking self could hardly handle this fluffed out discovery!

Any of you out there who’ve actually tried this stuff?